• Quality Control Procedures

Index Kosova carries out research according to internationally recognised quality standards. Index Kosova complies with ESOMAR International Code of Marketing and Social Research Conduct, to other quality guidelines adopted by ESOMAR, and to the Quality Standard of the Gallup International Association.

Quality control focuses on the following essential issues:
• Respondent verification
• Substitutions/Non-accessible respondent rates
• Refusal rates
• Time and duration of interview
• Data response patterns
• Interviewing manning (probing, prompting, filter questions, show cards)
• Don't know/no response rates
• Missing and inconsistent data
• Open ended questions (legibility and level of detail)

Index Kosova offers full-service opinion, media and market research.

• National face-to-face Omnibus Survey
Quarterly 1,000 face-to-face interviews with respondents aged 18+. Multistage random methodology, representative for the adult Albanian population of the Kosova.

• National face-to-face Omnibus Media Measurement Survey (Day-after-recall method)
Quarterly 1,100 face-to-face interviews with respondents aged 15+. Multistage random methodology, representative for the adult Albanian population of the Kosova.

• Ad-hoc Social and Political Surveys
Election surveys, public opinion research.

• Ad hoc Quantitative and Qualitative Surveys
Consumer and business-to-business
Guided discussions in focus groups and in-depth interviews. Product tests.

• Ad hoc Media Research and Surveys
Continuous Audience Tracking Surveys
TV Daily Diary Panel, Radio, Print Audience
Analytical reports
Media planning and optimisation via specialised software.

• Distribution and Price Checks

Index Kosova offers research among ethnic minorities as well, whereas surveys among Serb minority are managed and organised by BBSS, while other minorities are covered by Index Kosova itself.

Up-to-date in-house data entry and processing capability including in-house software for market, media & advertising research.