INDEX KOSOVA

Media Picture in Kosova

Main Findings

Television continues to be the main source of information for citizens of Kosova, whereas in this period, the number of those that consider print media as their main source of information has increased.

ØAfter a significant increase in viewership of TV21 in the last period, TV21 and RTK are again positioned almost equally in terms of viewership. KTV remains in the third place, while Top Channel and other Digitalb channels begin to increase their viewership at the national level.

ØThe most watched program on RTK continues to be the domestic TV show “Kafeneja jonë”. On TV21 as well, the most watched program is a TV show, though not domestic, “Jetë e hidhur”, whereas the most watched program on KTV for this period was Evening Newscast.

ØRadio Dukagjini continues to be the most listened to radio station in Kosova, followed by Radio Kosova and Radio 21.

ØIn spite of the increase in readership of daily newspaper Kosova sot lately, Koha ditore still remains the most read newspaper in Kosova. Koha ditore and Kosova sot are followed by Bota sot, Zëri, Epoka e re, Info Press, Express and Lajm.

Survey information

ØFieldwork conducted from May 29 – June 4, 2009

Sample: 1,104 respondents, Albanians and minorities (without Serbs)

Representative sample of Kosovar population aged 15+ years

20-minute face-to-face interview, in home of respondent

Every fourth interview back-checked in the field

Margin of error = ±2.9%