December, 2003

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Publics' Mind-set in Kosova

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Glimpse of an Image in the Mirror
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Registration Process Well Under Way
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Perceived Grounds for Future Tensions and Projected Place of Self-Accomplishment
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Features of the Current Household's Profile
December, 1999
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October, 1999
Media Habits and Households' Possessions
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MEDIA HABITS IN KOSOVA

Survey Information

• Fieldwork conducted 6-12 November 2003
• 1,104 respondents – Albanian and minorities (without Serbs)
• Representative of Kosova population aged 15+ years
• 30 minute face-to-face interview in-home of respondent
• Almost 1 in 5 interviews back-checked
• Training (briefing) held on 5th November
• Data entry and processing 13-19 November
• Final data file: 22 November

 
Daily Usage (%)
(Regular Users – Every Day)
  Oct 2002 Mar 2003 Jul 2003 Nov 2003
National TV 74.5 75.7 74.2 73.6
Local TV 27.4 23.5 20.2 29.5
Foreign TV 19.6 17.2 18.6 16.3
National Radio 39.8 30.4 34.7 34.3
Local Radio 46.6 38.6 42.8 41.9
International Radio 8.0 5.1 6.1 4.6
Newspapers 20.2 18.3 15.9 17.5
Video 6.7 3.3 2.5 3.9
 
Main Source of Information
 
Radio in Kosova
Most Trusted Radio Stations
Most Listened Radio Stations
 
Television in Kosova
Most Trusted TV Stations
Most Watched TV Channels
 
Print Media in Kosova
Most Trusted Dailies
Readership of Dailies in Kosova
Readership of Weeklies in Kosova
 
Internet Usage in Kosova
  Oct 2002 Mar 2003 Jul 2003 Nov 2003
Daily Usage of Computer 5.1% 7.0% 6.6% 6.3%
Daily Usage of Internet 3.1% 4.1% 3.2% 3.5%
 
Ownership of Computers and Access to Internet at Home
  Oct 2002 Mar 2003 Jul 2003 Nov 2003
Computer 12.7% 16.8% 15.9% 15.9%
Internet 2.3% 3.7% 2.1% 3.0%