Survey Information
• The fieldwork conducted between 26 May – 1 June, 2007
• Sample: 1,104 respondents, Kosovan Albanian and non-Serb minorities
• Representative sample of Kosova population aged 15+ years
• 20-minute face-to-face interview, in-home of respondent
• Every fifth interview back-checked in the field
• Margin of error = ±2.9%
Main Source of Information
Television undoubtedly remains the main source of information for citizen of Kosova.
TV = 87% • Radio = 4% • Print = 6% |
Viewership of TV channels
Radio-television of Kosova and Radio-television 21 for almost a year remain very close to each other in terms of viewership, whereas for a small margin RTK remains in the first place.
Total = 76% RTK = 40% RTV21 = 38% KTV = 18% Other = 18%
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Programs with highest ratings – period 25-31 May 2007
The most watched program during this period on RTK was the local series “Familja moderne”, on RTV21 it was the entertaining show “Ajkë e mjaltë”, and on KTV it was the series “Stuhia”.
• RTK • “Familja moderne” = 37.8% (max.)
• RTV • 21 “Ajkë e mjaltë” = 24.8% (max.)
• KTV • “Stuhia” = 14.0% (max.)
Listenership of Radio Stations
Compared to the previous period, Radio Dukagjini has marked an increase in their rating compared to Radio Kosova and continues to be the most listened radio station in Kosova.
Total=37% Dukagjini=8% Kosova=5% Radio 21=3% Other=25%
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Readership of Daily Newspapers
Koha ditore still remains the most read daily newspaper in Kosova, followed by Kosova sot and Info press. After it stopped being published for a while, Bot sot is back on the fourth place, followed by Lajm, Zëri, Express and Epoka e re.
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